Forget indulging in a pie or sausage roll at State Of Origin, because a new survey says that venues should be serving sushi instead!
Researchers conducted a survey of 293 spectators at ANZ, Allianz, Etihad and Suncorp Stadiums to find out what they thought of the food on offer. They discovered that most footy fans are extremely unimpressed with the food and drink options at Australian stadiums.
“Scores were low for all venues, however the Maroons out-do the Blues in terms of food – as Suncorp Stadium proved to be a better performer than ANZ Stadium, with an overall mean rating of 2.06,” researcher Dr Keith Parry said.
“Blues fans are suffering in the food and beverage stakes, as ANZ Stadium rated the poorest stadium with a mean rating of 1.74.
“Of the included stadiums, the best food and beverage performer was Etihad Stadium – with an overall mean rating of 2.28. Across all venues, the price of food rated the biggest pain point with a mean score of 1.66.”
Dr Parry said that venues need to find a reasonably priced food option that is easy to eat, healthy and familiar to patrons. The answer? Sushi rolls!
“Stadiums can turn the tables and impress the palates of footy fans by providing healthier and cheaper alternatives – and Japanese Nori or sushi rolls tick all the boxes,” says Dr Parry.
“Sushi rolls are increasingly popular in Australian shopping mall food courts; they can be pre-prepared, making them quick and easy to order and serve; are generally healthy; and can be eaten with one hand,” he says.
“And at an average of AU$3 - $3.50 each, they are cheaper than meat pies and burgers.”
The survey was conducted by Dr Keith Parry and Dr Tim Hall from Western Sydney University’s School of Business, along with Ex-Wallabies legend and now architect at global sports architecture firm Populous, Mr Alastair Baxter.